Nestea Real Brewed Teas

Real Tea. Real Refreshment. Brewed from REAL tea leaves -- picked at their freshest, never from powder or concentrate. NESTEA has been sourcing real ingredients since 1948 when NESTEA was first brewed. That's long before “sourcing real ingredients” became as trendy as fancy at home fitness equipment, juice extractors, or the keto-diet.

​

Although a fictional campaign, the objective was to create a full circle campaign. This involved researching competitive brands' products, conducting market analysis, defining the creative strategy, curating deliverables, and everything in between. I then set out to marry NESTEA's existing imagery with my own flare. The goal of the campaign was to get health conscious consumers between 30-50 years old to chose NESTEA as their premier ready-to-drink beverage, by leveraging its ease-of-use and health forward ingredients against the ever growing list of negatives so often present in today's diet culture. Projects include pitch deck, mood board, magazine ad, newspaper ad, out of home exhibit, and an online banner ad for grocery placement.