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Bravo Towels
Sellars' Bravo brand premium disposable kitchen towels boast strength, absorbency and market leading levels of recycled content -- all without the diminished performance seen so often in 'green' products. Target audiences included end users and Sellars' distributors (for resale in markets such as grocery, janitorial & sanitation, and foodservice).
Being involved from concept to creation, I worked with varying degrees of oversight from with the creative director, and on occasion the VP of Sales and Marketing. Projects included packaging, online content, collateral, direct mail, tradeshow materials, semi-trailer display, and more.
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